Virtual or real-time, career fairs have become the staple of high school experiences. This simple activity provides colleges and universities to have face-to-face interactions with prospective students, introduce new programmes, clarify doubts about selection and admission processes and give information about the scholarship. It is a pivotal first step towards getting to know a university. At EduHiger-Ed we intend to scale up this process by adopting a two-step approach.
Step 1: Virtual/ Real time meet
Step 2: More personalised interaction with prospective students and parents as a follow up to Step 1 from the ‘interest form’ data that we will generate. This will bring in a more focussed engagement for both universities and students.